We Help Companies See Sales Through Their Buyer’s Eyes

Because the best products don’t always win—the best buyer experiences do.

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The Problem We Discovered

We realized that exceptional companies with superior products were losing deals—not because their solutions weren’t good enough, but because buyers couldn’t experience their brilliance through broken journeys.

Traditional sales analytics showed what happened in deals, but never revealed what buyers actually experienced before, during, and after sales interactions. We built AdamX to bridge that gap and help every company see their sales process from the outside-in.

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Founders

Abhishek Gutgutia founder
Abhishek Gutgutia

Co-founder & CTO

A life-long entrepreneur, Abhishek has founded and led several companies, including architecting and building MediLedger, a blockchain for the Pharma industry in use by Pfizer and others. He holds a MS from University of Michigan and MBA from Kellogg School of Management.

Neel Kamal
Neel Kamal

Co-founder & CEO

Tech entrepreneur with 20+ years spanning product development  to sales to GTM leadership. Neel is a serial entrepreneur and have co-founded BoostUp and now AdamX, which uses AI-powered synthetic buyers to revolutionize B2B sales processes.

Advisors

Kerry Cunningham
Kerry Cunningham

Former Forrester, co-creator of Demand Unit Waterfall, advising on GTM strategy.

Joelle Gropper Kaufman
Joelle Gropper Kaufman

SaaS GTM leader, ex-Workplace/People.ai, guiding category creation.

Dinesh Nagar
Dinesh Nagar

Investor, scaling advisor in SaaS and GTM platforms.

Noah Marks
Noah Marks

SVP RevOps & Strategy at Diligent, shaping RevOps data frameworks.

Varun Kohli
Varun Kohli

SaaS CMO, scaling multiple unicorns, expertise in positioning & growth.

Craig Chappell
Craig Chappell

CRO, bringing enterprise sales excellence and revenue leadership.

Ray Wizbowski
Ray Wizbowski

SaaS CMO and Growth Executive Leader, Turning Strategy into Pipeline and Bookings

#ViralPost

From AI Tool to Career Catalyst: How AdamX Became a Job Interview Game-Changer

Last week, I was chatting with a CMO who said – “If your AI plan starts and ends with ChatGPT, you’re replaceable.”

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FAQs

What is AdamX?

AdamX is an AI platform that helps you win more deals by simulating your buyer’s experience across every touchpoint — your site, calls, and even competitors. It shows you why you win or lose.

What’s a Synthetic Buyer?

It’s an AI model trained on your actual buyer data. It mimics how your real customer thinks, searches, compares, and decides — across your full GTM journey.

How is it trained?

We combine your call data, GTM content, buyer personas, and public competitor materials. Our intake process takes under 1 hour, and results are visible within 2 weeks.

How accurate is it?

Synthetic Buyers simulate 90–95% of real buyer behavior. They improve with more interactions and feedback over time.

What is TopJourney?

It audits your entire buyer journey and compares it against your top competitors — scoring every stage and showing where you win or fall short.

What is TopRep?

It analyzes all your sales calls using the Synthetic Buyer’s lens. It generates evidence-based coaching clips and performance patterns. You also get role-play capabilities.

How does RolePlay work?

Reps practice real call scenarios with voice-based AI buyers trained on your customer data. It’s targeted practice based on actual weaknesses, not generic scripts.

Is my data safe?

Yes. We only use data you choose to share. Competitor insights are pulled from public content. We comply with GDPR, CCPA, and support enterprise-grade security.

Do you use our data for other customers?

Never. Your Synthetic Buyer is unique to your business. No shared models, no data reuse.

How does sentiment analysis work?

AdamX scores buyer reactions across your content, calls, and interactions — highlighting emotional tone, objections, excitement, or hesitation.

How long does it take to implement?

Setup takes 30–60 minutes. We handle integrations. You’ll see early insights in 1–2 weeks and full analysis in 4–6.

What kind of results can I expect?

Customers typically see increased shortlist rankings, improved sales conversions, faster onboarding, and reduced coaching time.

Ready to Compete and Win With Buyer Clarity

Join the CROs and GTM leaders already using AdamX to achieve up to 84% win rates.

**Used by 10+ CMOs to reposition and win last month.

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