
Companies Embracing Buyer Journey Optimization See 30%+ Win Rate Improvements
Join the movement toward buyer-centric sales
What We Do

Measure
Audit Your Buyer Journey Reveal exactly where buyers lose confidence across every touchpoint.

Improve
Fix What’s Broken Strengthen sales calls, train reps, and optimize weak spots in your buyer experience.

Dominate
Become the #1 Choice Perfect your buyer journey and become the obvious choice against competitors.
Trusted by








Key Metrics
100+
Buyer journeys audited
10,000+
Sales calls reviewed
1B+
AI tokens processed
Founders

Co-founder & CTO
A life-long entrepreneur, Abhishek has founded and led several companies, including architecting and building MediLedger, a blockchain for the Pharma industry in use by Pfizer and others. He holds a MS from University of Michigan and MBA from Kellogg School of Management.
Advisors

Kerry Cunningham
Former Forrester, co-creator of Demand Unit Waterfall, advising on GTM strategy.

Joelle Gropper Kaufman
SaaS GTM leader, ex-Workplace/People.ai, guiding category creation.

Dinesh Nagar
Investor, scaling advisor in SaaS and GTM platforms.

Noah Marks
SVP RevOps & Strategy at Diligent, shaping RevOps data frameworks.

Varun Kohli
SaaS CMO, scaling multiple unicorns, expertise in positioning & growth.

Craig Chappell
CRO, bringing enterprise sales excellence and revenue leadership.

Ray Wizbowski
SaaS CMO and Growth Executive Leader, Turning Strategy into Pipeline and Bookings
Our Values

Buyer-First Mindset
Every decision starts with the buyer’s perspective, not ours

Radical Transparency
Sales teams deserve to see exactly what buyers experience

Outside-In Thinking
The best insights come from seeing yourself as buyers do

Continuous Improvement
Every journey can be optimized, every touchpoint can be better
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FAQs
What is AdamX?
AdamX is an AI platform that helps you win more deals by simulating your buyer’s experience across every touchpoint — your site, calls, and even competitors. It shows you why you win or lose.
What’s a Synthetic Buyer?
It’s an AI model trained on your actual buyer data. It mimics how your real customer thinks, searches, compares, and decides — across your full GTM journey.
How is it trained?
We combine your call data, GTM content, buyer personas, and public competitor materials. Our intake process takes under 1 hour, and results are visible within 2 weeks.
How accurate is it?
Synthetic Buyers simulate 90–95% of real buyer behavior. They improve with more interactions and feedback over time.
What is TopJourney?
It audits your entire buyer journey and compares it against your top competitors — scoring every stage and showing where you win or fall short.
What is TopRep?
It analyzes all your sales calls using the Synthetic Buyer’s lens. It generates evidence-based coaching clips and performance patterns. You also get role-play capabilities.
How does RolePlay work?
Reps practice real call scenarios with voice-based AI buyers trained on your customer data. It’s targeted practice based on actual weaknesses, not generic scripts.
Is my data safe?
Yes. We only use data you choose to share. Competitor insights are pulled from public content. We comply with GDPR, CCPA, and support enterprise-grade security.
Do you use our data for other customers?
Never. Your Synthetic Buyer is unique to your business. No shared models, no data reuse.
How does sentiment analysis work?
AdamX scores buyer reactions across your content, calls, and interactions — highlighting emotional tone, objections, excitement, or hesitation.
How long does it take to implement?
Setup takes 30–60 minutes. We handle integrations. You’ll see early insights in 1–2 weeks and full analysis in 4–6.
What kind of results can I expect?
Customers typically see increased shortlist rankings, improved sales conversions, faster onboarding, and reduced coaching time.
Ready to Compete and Win With Buyer Clarity
Join the CROs and GTM leaders already using AdamX to achieve up to 84% win rates.
**Used by 10+ CMOs to reposition and win last month.






















