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Insights from the Buyer’s Lens

Actionable strategies for CMOs, CROs, and RevOps leaders to win more deals.

Neel Kamal

CEO AdamX

04 Jun, 2024

What Does It Mean to Say That “The Buyer is in Control”?

In today’s market, the balance of power has shifted significantly towards the buyer. No longer are buyers passively receiving information;…

Neel Kamal

CEO AdamX

06 May, 2024

How Traditional Demand Generation is Failing Us

In the high-stakes world of Demand Generation, a glaring, uncomfortable truth emerges: our incentive systems are not just outdated—they’re sabotaging…

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