Buildkite helps dev teams ship code faster with confidence
Josh Davis, Sales Manager, blends proven sales techniques with his own leadership style—focused on scaling what works, not guesswork. His approach emphasizes empowering his team with clip-based call coaching and data-driven insights, not gut instinct.
Despite Josh’s best efforts to listen to every recorded sales call, time constraints meant he could only review about 10% of calls. This limited coverage created significant challenges for delivering consistent feedback and skill development across the team, despite his commitment to coaching excellence.
“I have to pick and choose where I spend my time… It’s inevitable that more calls need review than I can handle.”
Without access to real sales call clips, practice scenarios felt artificial and feedback remained subjective. Reps weren’t developing the right skills for actual buyer conversations, leaving them unprepared for critical moments that could make or break deals.
“Role-playing is really powerful… but role-playing is awkward.”
Josh constantly faced a tough choice: Focus on today’s deals or develop his team for tomorrow? Without a clip-based coaching framework, he couldn’t identify and share key conversational moments efficiently. This limitation impacted both immediate skill application and long-term team development, creating a bottleneck in scaling coaching effectiveness.
AdamX Synthetic Coach deployed a comprehensive suite of products to transform Buildkite’s coaching approach from sporadic, opinion-driven feedback to a systematic clip-based coaching system.
TopJourney benchmarked Buildkite’s buyer conversations against best practices and competitors, identifying which conversational moments needed improvement. The tool provided Josh with data-driven insights into which clips represented success patterns and which revealed coaching opportunities.
TopRep analyzed 100% of recorded sales calls and automatically captured key coaching moments as conversational clips. “AdamX identifies and clips the moments that matter so I can focus my coaching where it counts.” Josh received precise clips of the exact conversational moments that drive success, eliminating hours spent reviewing full call recordings.
RolePlay enabled reps to practice with authentic simulations built from real sales call clips and conversational data. Instead of awkward internal role-plays, reps developed skills through synthetic practice that felt realistic and relevant, based on actual buyer interactions captured in clips.
AdamX is really powerful! It identifies and clips the moments that matter so I can focus my coaching where it counts. AdamX Synthetic Coach has completely changed how we approach sales development“
Josh Davis, Sales Manager, Buildkite
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