Diligent is the leading GRC SaaS company, empowering over 1 million users and 700,000 board members to make better decisions, faster. Noah Marks, SVP at Diligent, brings 20 years of GTM leadership experience from Salesforce, Okta, Udemy, and Wells Fargo to drive the company’s go-to-market strategy.
Despite having every call recorded, teams were flying blind, reacting to anecdotes and gut feel rather than patterns. More data wasn’t helping—it was just noise. The signal was buried inside conversations, but no one had the time or system to extract meaningful insights.
Reps had no safe space to practice before high-stakes calls. They couldn’t fumble, ask questions, or rehearse with confidence against their real ICP. Traditional coaching methods didn’t scale, and reps went into real conversations unprepared.
From reps to managers to execs, teams operated with filtered or delayed insights. Conversations happened daily, but the most important buyer signals rarely made it beyond the immediate team. Critical intelligence stayed siloed instead of driving org-wide decisions.
AdamX deployed Synthetic Buyer technology to bridge the gap between data and decisions.
TopJourney analyzed Diligent’s buyer conversations across the entire sales cycle, surfacing winning moments, missed signals, and hidden blockers that traditional tools couldn’t detect. This gave leadership a complete view of what buyers actually cared about at each stage.
TopRep transformed how teams extracted meaning from conversations. Instead of reviewing transcripts manually, Synthetic Buyer highlighted buyer intent, emotional reactions, and golden moments automatically. Managers received coaching clips tied to real buyer perspectives, making feedback immediately actionable.
RolePlay enabled reps to practice with AI simulations built from actual buyer conversations, not hypothetical scenarios. Reps could safely experiment, ask questions, and get real-time feedback before facing real prospects, accelerating onboarding and skill development.
If data isn’t actionable, it’s just useless. AdamX surfaces the signals that actually matter: buyer intent, emotional reactions, and golden moments across the funnel. The best companies five years from now will be the ones using this.”
Noah Marks, SVP, Diligent
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