Audit your entire buyer journey
Top Journey simulates your complete buyer journey from search to sales calls and helps you identify gaps, weaknesses, and inconsistencies.
The gaps in your buyer journey are the reason you’re not #1 today.
Trusted by:
Buyer Shortlist
Competitor 1
635
Competitor 2
600
You + 
1240
“Teams using TopJourney saw significant improvement in their buyer journey within 6 weeks.”
Why You Keep Losing Deals to Competitors?
High Leads, Low Wins
You’re generating plenty of leads, but few convert to wins. You’re not making it to #1 on buyer shortlists.
Your Perspective, Not Theirs
You optimize content from your viewpoint, not the buyer’s. Your messaging doesn’t resonate with their priorities.
Features, Not Differentiation
Your content explains what you do, but doesn’t prove why you’re better than competitors. Buyers can’t see your advantage.
Campaigns Miss the Journey
You optimize for metrics, not buyer experience. Your touchpoints don’t guide prospects toward choosing you.
Without the buyer’s perspective, every decision is just guesswork.
Traditional Buyer Research Falls Short
Consulting Reports
Based on third-party research, not your actual buyers. Often miss the mark completely.
Manual Research
Shallow, inconsistent, and incomplete. Poor representation of true buyers that doesn’t scale.
Surveys & Interviews
Rely on biased answers and tiny samples that don’t reflect real buyer behavior.
Analytics Tools
Show clicks and traffic, but never explain why buyers chose someone else.
Your Buyer Journey Audit Agent
TopJourney simulates your true buyer’s journey using agentic mystery shopping for your brand and your competitors – showing what buyers like, what they don’t like, and what to improve first.
Audit Report
See strengths and gaps across every touchpoint, start to finish.
Competitive Scorecard
Compare your journey with competitors to see exactly where they win.
Ranked Recommendations
Get a clear priority list of fixes so you know which fixes drive wins.
TopJourney showed me exactly where buyers dropped off, something reports never revealed.
Keith Fenner, CRO at Morae
How TopJourney Works
AI Synthetic Buyer simulates the full journey
Scores every touchpoint vs competitors
Delivers prioritized recommendations
Track improvements over time
What You Get With TopJourney
Complete Journey Analysis
Every interaction scored – website, emails, content, demos – exactly as buyers experience them.
Competitive Comparison
See side-by-side where buyers choose competitors and where you already lead.
Impact Tracking & Progress Analysis
Track measurable improvements across your journey, stage by stage, over time.
Who Gets the Most Out of TopJourney
For leaders who need to understand where their buyer journey is breaking down and what to fix first.
CMOs
Reallocate budget based on actual buyer influence, not assumptions
Marketing Managers
Know exactly what to fix across websites, campaigns, and messaging right now.
Product Marketing & Sales Leaders
Align messaging with what buyers respond to – and win more against competition.
Trusted by Leaders Who Win More Deals
AdamX shows exactly how buyers navigate their journey – invaluable for revenue and marketing alignment!
This is awesome for revenue and marketing leaders. The insights into how we’re performing are incredibly valuable and exciting. It’s fascinating to see how buyers actually navigate their journey – the perspective is invaluable for both marketing and sales.
Eddie Medak
Chief Revenue Officer at Buildkite
AdamX identified our buyer journey gaps immediately – exactly where we needed to fix!
I think this looks amazing. This would help me identify the gaps in the buyer journey immediately, which I think would be huge value for me to shortcut where I need to fix.
Keith Fenner
CRO at Morae
Data is the enemy – AdamX extracts the insight that matters!
Data is the enemy. It’s a false idol. More data isn’t better. The problem is companies have tons of data sources but they’re not getting to the root cause of what it’s really telling you. You’re able to extract meaning from all of these data points – this is actually extremely powerful.
Noah Marks
SVP of Revenue Operations and Strategy at Diligent
It’s a knife fight out there – AdamX gives us the competitive intelligence to win!
AdamX helps identify what to fix by comparing us to competition, then tracks whether we actually fixed it or if competitors did even better. It’s a knife fight out there and this gives us the intelligence we need.
Doug Pullman
VP of Marketing at Fishbowl
We were navigating blind – AdamX gave us the map and compass for the entire buyer journey!
This tool is extremely useful for us. It enables us to see the complete buyer journey and understand exactly where we stand. This provides tremendous value versus competitors because we’ve never had this kind of visibility before. The competitive visibility alone is invaluable.
Chris Larkins
VP of Sales At Buildkite
How TopJourney Stands Apart
| Feature | Consultants | Analytics Tools | TopJourney |
|---|---|---|---|
| Real Buyer POV |  |  |  |
| Competitive Scoring | | | |
| Continuous Updates | | | |
| Actionable Fixes | | | |
Everything You Need to Know About TopJourney
How is this different from traditional analysis?
TopJourney audits your entire buyer journey (not just the 20%), captures all the data points, provides an outside-in perspective, and shows what buyers actually experience in your journey — not just your internal assumptions.
How long before I see value?
You’ll get actionable insights within 2 weeks. Full journey report in 4–6 weeks.
How many competitors can I track?
Up to 4 for optimal insight, but we support more on request.
What if we have more than one ICP and persona?
We can run different journeys for different ICPs and personas and prioritize them based on your feedback. It’s part of our onboarding process.
You Can’t Fix What You Can’t See
Get your Buyer-Journey audit and turn blind spots into wins.
**Used by 10+ CMOs to reposition and win last month.
