Audit Your Sales Calls.
AdamX TopRep reviews 100% of your recorded sales calls from your buyer’s perspective, surfacing what’s working and what isn’t, and identifying the coachable moments.
Turn conversations into conversions without spending hours listening to the recordings.
Trusted by:
The Gaps Holding Reps Back
Coaching Happens Too Late
By the time a manager reviews a call, the rep has already repeated the same mistakes in 10+ conversations.
Buyer Signals Are Missed
Reps optimize for scripts and processes – not for how buyers actually think, feel, and decide.
Feedback Is Generic
Coaching often sounds the same for every rep, without addressing specific buyer-based challenges.
Reps Don’t Build New Habits
Even when problems are flagged, reps don’t get structured practice to fix them – so performance doesn’t change.
Why Traditional Coaching Approaches Fall Short
The Manual Analysis Trap
Most managers review only ~10% of calls and rely on gut feel. Coaching ends up being opinion-driven instead of evidence-based.
The Generic AI Shortcut
Pasting transcripts into AI tools gives surface-level summaries. They miss buyer psychology and fail to provide actionable coaching moments.
Meet TopRep: Your AI Sales Coach
TopRep analyzes every call through your buyer’s lens – surfacing coaching moments, success patterns, and insights reps can act on instantly.
Call-Level Scoring & Analysis
Transform every sales conversation into actionable coaching moments with comprehensive scoring and detailed performance insights.
Rep-Level Performance Insights
Surface individual rep patterns and behaviors over time to deliver personalized coaching that accelerates skill development.
Team-Level Pattern Analysis
Identify recurring team behaviors and missed opportunities to accelerate improvement cycles across your organization.
AdamX identifies and clips the moments that matter so I can focus my coaching where it counts.
Josh Davis, Sales Manager at Buildkite
How TopRep Works in 3 Steps
Integrate your call recordings
Synthetic Buyer analyzes 100% of calls
Reps get clips. Managers get insights.
You get higher conversions.
How TopRep Turns Insights Into Revenue
Pattern Analysis
AI reveals what consistently works – and what doesn’t – across every rep’s calls.
Call Scoring
Every call scored from the buyer’s perspective, with clips that highlight exactly what to fix or repeat.
Progress Tracking
Measure rep improvement over time with clear before/after metrics tied to win rates.
Who TopRep Is Built For
TopRep helps every level of your sales org – reps, managers, and enablement – with buyer-trained coaching that scales across teams.
Rep
Get personalized coaching insights with video evidence and actionable recommendations to win the hearts and minds of your buyers.
Managers
Coach at scale with automated analysis of 100% of calls. Identify patterns, track progress, and deliver consistent feedback without manual review.
Enablement and Operations
Stack rank reps by call performance and access organization-wide coaching data. Measure problem severity across teams and create targeted development programs.
Trusted by Leaders Who Win More Deals
That’s actually magical – AdamX finds patterns organically without us telling it what to look for!
What we’ve been doing is taking call summaries and running them through ChatGPT or Claude to summarize pain points. AdamX does this organically and finds patterns without us telling it what to look for – that’s extremely powerful. I’ll get this in front of our CEO tomorrow. If everybody likes it as much as I do, we’ll get a full demo with the entire team.
Doug Pullman
VP of Marketing at Fishbowl
This is a much easier way to find the right calls – makes everything simpler!
TopRep is super useful. This is a much easier way to go through calls, I think. When our new product marketing manager asked for examples of good and bad calls, AdamX TopRep view makes it so much simpler than manually searching through recordings.
Chris Larkins
VP of Sales at Buildkite
This is music to my ears – AdamX solves my biggest frustration with Gong recordings!
Look, honestly, this is music to my ears. Because one of my biggest frustrations in this job has been I don’t have time to do all these Gong recordings. I’m busy enough as it is. So this is really, really helpful to me. I’m sold on this. I think it’s wonderful technology. Every manager would benefit tremendously from this type of thing.
Eric
Chief Revenue Officer at Degreed
AdamX delivers what I’ve been asking vendors for years!
Since we’ve been recording calls and since this has been a thing in the last decade, what I’ve asked every vendor is tell me who my best rep is, tell me what the best call looks like. Because I’ve listened to really bad calls and the customer still buys. I’ve listened to great calls and the customer doesn’t buy.
Noah Marks
SVP of Revenue Operations and Strategy at Diligent
Nobody has time to listen to calls – AdamX identifies team-wide issues versus individual problems!
Nobody has time to listen to calls. The tool makes it easy to identify team-wide issues versus individual rep issues. When everyone has the same problem, it’s a program thing we need to fix together rather than individual coaching.
Michael Thome
SVP Sales At ContractPodAI
Beyond Transcripts: How TopRep Sets a New Standard
| Feature | Gong / Chorus / Others | TopRep |
|---|---|---|
| Simulates Your Best Customer |  |  |
| Understands Intent & Sentiment |  | |
| Pinpointed Clips, Not Dashboards | | |
| Actionable Coaching Steps | | |
| Competitive Context in Feedback | | |
Others report the past. TopRep shows what to fix – and how to win the next deal.
Integrations
Works Seamlessly With Your Stack
Everything You Need to Know About TopRep
Do we still need Gong/Chorus?
Yes, but TopRep gives you what they can't – buyer-centric analysis and actionable coaching moments. We complement each other: call recording systems provide the game tape, AdamX is the coach who watches it and improves your reps.
Will my reps trust AI coaching?
Reps trust results, not sources. When they see specific video clips of what's working and what isn't, plus realistic practice scenarios, adoption follows naturally.
How long before I see a performance lift?
Most teams see improved coaching conversations within the first week. Measurable conversion rate improvements typically appear within 30-60 days.
How secure is our data?
We're GDPR and CCPA compliant with enterprise-grade security. Your call data stays encrypted and is only used to generate your specific coaching insights.
Does this work with Zoom/Meet?
Yes, TopRep integrates with all major call recording systems including Zoom, Google Meet, Gong, Grain, and Avoma.
You Can’t Coach What You Can’t See
Uncover hidden rep blind spots with AI-driven coaching clips and turn every call into revenue.
**10+ CROs used TopRep last month to uncover blind spots and lift win rates.
